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Freihofer’s Swedish Bread
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Anyone of a certain age (which is to say, my age or more) probably has fond memories of Freihofer’s, when it was a very important local brand, perhaps the local brand of bread and cakes. It was delivered, first by horsewagon and then by truck, right to our homes; we would put a sign…
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Pleasing the most critical woman in Troy
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Couldn’t let Almon Millard (“the man who sells low shoes now”) go without another ad from 1909, this time for his $3.00 “Derby” low shoes, which Mr. Millard was sure could please the most critical woman in Troy. Lest you think Millard only catered to women, consider this copy from another Millard advertisement: “Bless…
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Perfect $2.00 Shoemaking – in accord with new ideas!
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In 1909, Millard of Broadway in Troy boasted of perfect $2.00 shoemaking: “My $2.00 ‘Helen’ Shoes for women are perfection in $2.00 shoemaking. The new styles in both ‘Helen’ boots and oxfords now on my shelves are as near to the most stylish $3.50 shoe models as ingenuity and skill can make them. The…
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Make your own Ivanhoe Mayonnaise
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In 1934, Ivanhoe Mayonnaise did something I don’t think I’ve ever seen another product do: it published its recipe, “in case you’d like to make it yourself.” The recipe is straightforward enough, though the makers warn that “if you haven’t an electric mixer it will require three-quarters of an hour of hard work.” Then…
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WGY Food Stores ad
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In case you wondered whether the WGY Food Stores made use of their connection to radio, here’s how their ads looked in 1931. Lower down in the ad (not visible here) is the promise that “Housewives everywhere are enjoying the radio program over WGY by Mrs. Rankin, Home Economist of WGY Food Products Company,…
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WGY Refrigeration Co.
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So, we found out there were WGY Food Stores, and as far as we can tell, those had some sort of association with the AM radio station. Well, then, what about WGY Refrigeration Co. of Scotia? In 1946, it was selling radios (which makes sense) and various other electrical appliances from a venerable location…
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WGY Food Stores
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It seems incredible that there was once a very large chain of grocery stores named for one of the first radio stations in the country, and even more incredible that no one seems to remember it. But it’s true. In 1930, approximately 130 independently owned grocery stores in “virtually all cities and villages within…
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Lathrop’s Drug Stores
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Well, let’s continue this bit of old home week, started last week, with this 1946 ad from Lathrop’s Drugs. Lathrop’s was a Rexall affiliated drug store with two locations in Scotia. By the time I remember them, the early ’70s, neither one had the soda fountain that is advertised here, and I never had…
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