Couldn’t let Almon Millard (“the man who sells low shoes now”) go without another ad from 1909, this time for his $3.00 “Derby” low shoes, which Mr. Millard was sure could please the most critical woman in Troy.
Lest you think Millard only catered to women, consider this copy from another Millard advertisement:
“Bless the boys – but we do like to shoe them. It’s a real pleasure to see how they take to our ‘Everlasting’ shoes. Boydom recognizes the fact that ‘Everlastings’ are boys’ shoes – not girls’.”
Boydom?