Thepure Baking Powder

Wow. From the land of overheated advertising copy comes this wonder from “The New Albany,” Vol. 1, No. 1 (and perhaps the only one) from Brandow Publishing, 1891. And right on the front page is this paean to the marvels of baking powder. “If there is any one product of the New Albany in which its citizens take pardonable pride, it is THEPURE BAKING POWDER. Two years ago the name was unknown — it was not even invented . . .”

 

“Backed by Albany capital, pushed with Albany enterprise, and indorsed by twenty thousand Albany house-keepers, it was sent broadcast into the world with the home stamp of hearty approval.”

Sheesh.

This marvel of Albaniness was made by the Albany Baking Powder Co. at 17-19 Green Street.  Why was it “Thepure”? Because it was free from adulteration, and no alum. There are still collectible trade cards to be found on the internet, and this wonderful old receipt.