Pleasing the most critical woman in Troy

1909 Millard Troy 2
1909 ad from Millard of Troy

Couldn’t let Almon Millard (“the man who sells low shoes now”) go without another ad from 1909, this time for his $3.00 “Derby” low shoes, which Mr. Millard was sure could please the most critical woman in Troy.

Lest you think Millard only catered to women, consider this copy from another Millard advertisement:

“Bless the boys – but we do like to shoe them. It’s a real pleasure to see how they take to our ‘Everlasting’ shoes. Boydom recognizes the fact that ‘Everlastings’ are boys’ shoes – not girls’.”

Boydom?

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