Look for the Name “Joe”

While digging up the dirt on Spiro Agnew’s father’s Hygienic Lunches, we ran across many, many ads by this character, Joe Green, whose menswear store was at 412 State Street in Schenectady, over the Hygienic Lunch (some years after Agnew had decamped for Baltimore). Many of the ads exhort the reader to

Look for the Name, “Joe,” and the Real Joe’s Picture Over the Door – If You Don’t See the Name, “Joe,” and His Picture, You’re Not in the Right Place.

Very specific instructions. Is it possible there was a non-real Joe Green somewhere nearby? Was there someone posting a picture of a Joe Green look-alike inside their walk-up menswear store, hoping to confuse those who weren’t sure of just where they were? It’s a mystery.