As mentioned before, downtown Schenectady’s landmark Wallace’s Department Store, closed at the end of 1973. The store was significant in my personal history, as well, and I spent endless hours there in my youth, seemingly an eternity, while my mother fussed over fabrics.
This is one of the final Wallace’s ads. I’m sure a good chunk of Christmas that year came from the clearance of the old store.
By the way, I’d wager almost anything that the headline font was achieved with some form of press type, such as Letraset. It’s an astonishing example of poor kerning that only technology made possible.
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