Something you Ought to Read

Pine Hills.pngAs this ad from The New Albany in 1891 proclaims, there is no better city on this continent to live in, all things considered, than Albany, and if you intend to make it your permanent home, here is Something you Ought to Read.

What follows is a glowing recommendation of the benefits of buying a property in Pine Hills from the Albany Land Improvement and Building Company. And who wouldn’t want to live there at the convergence of two magnificent thoroughfares, where there is pure air, abundant shade, smooth lawns, asphalt pavements, perfect drainage, detached residents, and rapid transit?

“Pine Hills is one of the distinguishing and remarkable features of the NEW ALBANY . . . This is no forced boom, no straw sales, no fictitious valuation.” Strange to say that this wasn’t just sales talk, as Pine Hills has proven to be one of Albany’s enduring neighborhoods, looking and feeling today very much like it did a century ago. Minus the streetcars, of course.

Two things about this ad that you don’t see in advertising much anymore: an admonition to “talk it over with your wife,” and the word “ought.”

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