Cluett, Coon & Co.

Cluett Ad Scribner's 1890 2
Cluett Ad Scribner’s 1890

From Scribner’s magazine in 1890, we have this stylish ad for Cluett’s collars and cuffs for gentlemen. Your choice of the Penokee or Natillo collar, not to mention full dress Monarch shirts in flannel, cheviot, and madras.

I sometimes wish shirts still had detachable collars; it’s the first thing to go on a white dress shirt. Why did we give up this marvel of innovation?

Cluett, Coon & Co. was one of a number of versions of what would become the famous Cluett, Peabody & Co.

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