Hoxsie’s evil twin?

Hoxsie alternate 1863.pngAs has been explained before, this blog was named for an amazing advertisement featuring a charming rooster proclaiming “HOXSIE!”, the name of a local maker of various sodas,sarsaparilla, lager beer and cider. I was so smitten with that rooster’s simple message that I just had to name my local Capital District history site after it.

The charming rooster appeared in the 1863 Schenectady Directory. Meanwhile, in Hoxsie’s hometown of Albany, that very same year, this abomination appeared. It’s downright creepy. It resembles no chicken that I know. Coming from its beak, “HOXSIE!” sounds more like a threat than a promise of cool, sweet refreshment.

Or maybe I’m reading too much into a stock cut of a chicken.

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