As I’ve said before, if you wanted to show that your product was the height of modernity in the 19th century, it had to be made by steam. Witness Fred Carr & Son’s Greenbush Steam Cracker and Biscuit Manufactory. It had previously been J. Whiting’s cracker factory, at Second Avenue and Washington in what is now Rensselaer. These weren’t your old-fashioned crackers, baked with coal or perhaps boiling vats of offal – these were STEAM crackers! An impressive variety, too – oyster crackers, milk biscuits, ginger snaps, graham crackers, soda wafers, saltines and more.
Frederick Carr’s home at 15 Second Ave., Rensselaer, still stands.
Imagine how ticked off Fred Carr and son must have been when Shredded Wheat started touting its electric baking process, using the power of Niagara Falls. Hey, steam was good enough for you people all these years, it should be good enough now!
The manufactory was 17 2nd ave and that building still is standing. The building is illustrated in the 1855 map of Greenbush.
Thanks, Charles! I don’t have the 1855 map handy on my computer, but I’ll check it out. Glad to know they’re still there.
Just for reference, this looks like the place:
http://maps.google.com/maps?oe=utf-8&client=firefox-a&ie=UTF8&q=15+second+ave.,+rensselaer&fb=1&gl=us&hnear=Rensselaer,+NY&cid=0,0,7570661954964152733&layer=c&cbll=42.638114,-73.746352&panoid=oiiR7GuYZl-xr4vLhXN_zw&cbp=12,32.39,,0,-2.5&ll=42.638174,-73.746457&spn=0.012044,0.022938&z=16