Daguerrotype or Ambrotype? So hard to choose…

1862 Schenectady Directory  SJ Thompson.png

In 1862, S.J.Thompson & Co. was making photographs, daguerreotypes, and ambrotypes at 478 Broadway, in a now-lost building somewhere on the north side between State Street and Maiden Lane. Daguerrotype was the first commercial photographic process. Ambrotype was a positive image on glass, using a collodion solution (and such collodion, it is said, played a role in the invention of celluloid here in Albany). And by the time this was published in 1862, there were a number of other photographic processes known to the public.

The variety of fonts in this ad is typical of the time, when a printer (most likely Joel Munsell’s steam press) showed its prosperity by the number of fonts it could afford to keep, and advertised for its business by showing them off in its publications.

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